It's common forJustin Bieber's team to talk about how unique his story is, how there's never been anyone like him and probably never will be again. And maybe that's true, if you happen to be a 12-year-old girl in 2011.
If you're the chaperone who's been pulled along to"Justin Bieber: Never Say Never,"however, you'd be forgiven for thinking his movie looks just like, say, 2009's"Jonas Brothers: The 3D Concert Experience,"orMiley Cyrus'"Best of Both Worlds Concert"before that.
But this is not a place for cynicism. Bieber's world— at least as edited for mass consumption — is a refreshingly wholesome universe, where a young superstar is good-natured and grateful, says grace before every meal, and spends all his free time on the tour bus tweeting. He also likes to hug, a lot.
In other words, he's the perfect first crush, and this is the perfect movie for someone currently experiencing that crush."Never Say Never"recounts the history fans undoubtedly know by heart, starting off with baby pictures and home videos, showing a talented kid who eventually becomes aYouTubesensation, before facing his first night atMadison Square Garden. Most of the movie leads up to and includes that 2010 show, packing in guests like Cyrus, Usher, andJaden Smithalong with two dozen songs, from the swoonworthy"One Less Lonely Girl"to the undeniably hooky"Baby."Plus, we get to watch Bieber shake his hair in 3D.
Any adult could guess that this upbeat, carefully-packaged promotional tool - slickly directed by"Step Up"veteranJon Chu- was produced by Bieber's management. But all tweens will see is their front-row seat to the Best. Concert. Ever. At least until their new crush comes along next year.
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